Tech companies, Lachman said, are known for engaging in “copycat behaviour,” where they let rivals experiment with new models they will mirror after consumer reactions have been tested and best practices are developed. “It is quite likely that this will just become the industry standard,” he said. The streaming giant’s rivals are bound to follow Netflix in limiting the unfettered password sharing that has allowed friends, family members and even more extraneous connections like exes and old acquaintances to use the same accounts, said Richard Lachman, an associate professor at Toronto Metropolitan University’s RTA School of Media. Canadians who spent the month sorting out how to untangle Netflix accounts shared by loved ones after new policies came into effect this week should get used to the debacle.
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